Bajaj Finance, part of Bajaj Finserv, has acquired a 5% stake in TrueFan AI, an AI-powered video generation platform.
The Gurugram-based startup had previously secured $10 million in a Series A funding round led by Baring Private Equity Partners India and Z3 Partners in June this year.
Founded in 2020 by Devender Bindal, Nimish Goel, and Nevaid Aggarwal, TrueFan AI offers an enterprise AI video platform that uses generative AI to create hyper-personalized, studio-quality videos and avatars from a single recording. The platform helps more than 100 enterprise clients scale video marketing across global markets.
TrueFan AI plans to expand beyond India into Southeast Asia, the Middle East, and the US. The company says it has already witnessed demand from these markets. Its deep-learning models synthesize facial dynamics, gestures, and voice to generate up to 500,000 localized videos per minute across more than 175 languages.
The startup serves over 100 enterprise customers, including HDFC Bank, Bajaj Finance, Zomato, Cipla, and BharatPe. The platform enables companies to create AI-powered personalized videos at scale through celebrity avatars, business leaders, and enterprise spokespersons.
The company’s flagship product, TF Studio, enables brands to create personalized messages in bulk, localize content for different markets, and deploy lifelike brand ambassador avatars.
TrueFan AI reported revenue of Rs 17.1 crore (approximately $2 million) in FY25. Revenue grew 131% year-on-year.
Bajaj Finance has deployed TrueFan’s platform at scale, generating millions of personalized videos for customer engagement and dealer enablement initiatives. It also supports Bajaj Finance’s broader strategy of deploying AI-led automation and personalization across its digital ecosystem.
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