UBS analysts have found that AI chatbots are more likely to recommend Walmart $WMT and Costco $COST to shoppers than Amazon $AMZN, a development the firm says signals a new battleground for retailers vying for consumer attention.
UBS researchers laid out their conclusions in a Monday research note, according to MarketWatch. The analysis looked at how tools such as Claude and ChatGPT field shopping queries, finding that both show a consistent preference for brick-and-mortar chains over Amazon.
The results come at a moment when visibility in AI-driven search is taking on growing strategic importance, with certain retail and restaurant chains already moving to forge ties with leading AI developers, according to MarketWatch.
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