Tomi.ai analyzes user behavior on your site and correlates it to the value of their purchases, subscription times, LTV and other metrics you want to use to target your marketing. The sales cycle is not important – we store all user data from the moment the script is installed.
Based on the data, Tomi.ai sends synthetic conversions with probability weighted purchase values to ad platforms for any user, even anonymous (unregistered) ones. Based on predictive value, the advertising platform learns to set a unique bid for each user – the higher the predictive value, the higher the bid.