Source: CFOtech
Robotic Marketer has launched a platform that combines marketing strategy, customer relationship management, campaign execution and performance tracking in a single system, designed to replace disconnected marketing tools.
The platform also brings together project management and performance intelligence, expanding the company’s existing marketing operations software into a broader system for planning, delivery and reporting.
Businesses often manage strategy in documents, customer data in one application, campaigns in another, and team workloads in separate project tools. That fragmentation makes it harder for executives to see what marketing activity is under way and whether it is affecting sales pipelines or revenue.
Source: CFOtech
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