While all age groups are similarly likely to lay the primary blame at the AI company’s door (55-58%), the over-65s are slightly more likely (21%) than other age groups (10-14%) to think that the individual researchers or engineers are most to blame.
What rules do Britons think should be in place to try and prevent rogue AI outbreaks?
On prevention, the results indicate a preference for formal, externally enforced safeguards rather than industry self-policing. Around two-thirds of Britons believe companies should be held legally liable for damage caused by their AI systems (64%), and a similar share support stricter government regulation of AI testing practices (61%). Independent third-party auditing before deployment also draws substantial support (42%). Industry self-regulation and voluntary codes of conduct are favoured by only around a quarter of respondents (24%), suggesting limited confidence in the sector regulating itself.
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