Disney just became the first major Hollywood studio to fully embrace the AI video revolution.
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Tomi.ai vs 6sense – Tomi.ai
6sense is an ABM platform that combines first, second, and third-party data to achieve results. The service sends ultra-precise targeting to different advertising platforms while accounting for user behavior on your site. By finding and ultra-segmenting the right users, the system analyzes the buying potential of all inbound leads and then guides them through processing … Read more
AI & Traditional Marketing Working Together
Marketing teams hear about artificial intelligence every day, yet many still rely on spreadsheets, whiteboards and intuition. That gap creates confusion and sometimes anxiety because people fear replacement instead of support. The real opportunity sits in combining human judgment with intelligent tools in a practical way. When you integrate both sides with structure, you reduce … Read more
Rethinking Model Accuracy: Beyond Model Fit | Marketing Evolution
For ages, achieving optimal model accuracy has been revered as the ultimate goal, with marketers relying on model fit as the benchmark for discovering the ideal equation that harmonizes with their data. However, what if there’s a deeper layer to model accuracy beyond mere numerical alignment? What if we challenge conventional wisdom and explore alternative dimensions of accuracy that transcend traditional models?
Is AI About to Flatten Every Brand Voice?
The flattening has begun. Brand voice is starting to blur. As more companies lean on the same AI tools to generate messaging, the edges will soften until eventually everything just sounds the same. Polished. Safe. Invisible. Scroll LinkedIn for five minutes and it’s obvious. Every founder is “disrupting.” Every update is “AI-powered.” Every product is … Read more
Measuring GEO KPI: Tracking Success in Generative Search
GEO KPIs tend to surface right after a very familiar moment: you’ve decided to invest in GEO, aligned stakeholders, and started adapting content for generative search. And then someone asks the follow-up question: how are we actually going to measure this? Visibility inside generative answers, citations in AI summaries, and brand inclusion without clicks all … Read more
Why Most SaaS Companies Get Content Marketing Wrong
SaaS companies are spending more on content marketing than ever before. Industry data shows that most SaaS businesses invest between 7% and 15% of their annual revenue on marketing activities, and 9 out of 10 use blog posts as a core promotional channel. Yet only 29% of B2B marketers say their content efforts are actually … Read more
The Reasoning Web – WordLift Blog
How the web evolves from pages to memory, and from search to action In 2025 as I was preparing for the G50 Summit, it became obvious that the web was no longer just a place where information is published and retrieved. The web has become a substrate where AI systems build context, connect facts, and … Read more
OpenAI’s 10th Anniversary, Its New Model, and the Race to Superintelligence
OpenAI just marked 10 years with big news: The release of GPT-5.2, a model designed to master knowledge work, and a bold prediction from CEO Sam Altman that superintelligence is now practically inevitable in the next decade.
Tomi.ai News Q1 2023 – Tomi.ai
U.S. patent for our predictive technology, Meta Business Partner status in two categories: Conversion Data and Campaign Management, and data protection with Okta – read Tomi.ai’s updates for Q1 2023. We obtained a patent for its AI-Powered Predictive Marketing Technology. After two years of hard work, we finally made it! We are proud to … Read more