Tomi.ai Product Update 2022 – Tomi.ai

2022 was a year of great growth for Tomi.ai. Our customers gained access to product dashboards, we expanded the list of advertising platforms for optimization, and implemented 15-minutes integrations with GA4sm and HubSpot. Here’s a summary of our quarter-by-quarter progress: Quarter 1 Track the quality of sent events Tomi.ai sends both actual and predictive conversions to advertising platforms. Track the volume, rate, and transfer … Read more

AI-Driven Influencer Selection for Better Engagement

Influencer marketing has transformed how brands reach target audiences. With social media dominating how people discover products and services, partnerships with online personalities have become invaluable. The challenge that many organizations face is identifying the right voices who align with their business values and actually influence key buyer decisions. This is where artificial intelligence is … Read more

Media Mix Models’ Flawed Seasonality | Marketing Evolution


Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional approaches often overlook factors such as seasonality and demographics, leading to inaccurate assumptions and suboptimal strategies. In this blog post, we will explore the flaws of current methods and generative attribution. We will also showcase Marketing Evolution’s innovative methodology, which addresses these challenges directly, providing a more precise and impactful solution.

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TikTok, Board Seats & Big Wins: 2025 Predictions You Didn’t See Coming

The new year always brings a sense of anticipation—a chance to look ahead and imagine what’s on the horizon. It’s also an opportunity to reflect and ask the big questions about ourselves, our industry and the clients we serve. At RAD Intel, we’ve spent years at the forefront of the creator economy, helping brands unlock … Read more

10 Best ChatGPT Rank Tracking Tools for SEO Teams

AI assistants now shape how buyers discover products and services, and ignoring this channel leaves a dangerous blind spot in SEO reporting. According to Wall Street Journal data, AI searches reached 5.6% of U.S. desktop search traffic by June 2025, up from 2.48% a year earlier. That growth trajectory demands attention from every SEO team … Read more

What’s New in WordLift Agent: A Smoother, Smarter Experience

Your WordLift Agent just got smarter. Now it includes a set of updates that build on its existing capabilities, helping you go deeper on SEO work, create usable outputs faster, and understand your content more like AI search systems do. Here’s what’s new and how it supports your day-to-day work. A Smarter Way To Think … Read more

Tomi.ai vs 6sense – Tomi.ai

6sense is an ABM platform that combines first, second, and third-party data to achieve results. The service sends ultra-precise targeting to different advertising platforms while accounting for user behavior on your site. By finding and ultra-segmenting the right users, the system analyzes the buying potential of all inbound leads and then guides them through processing … Read more