Marketers, take note: New research using 2.7 million data points from the 2026 Winter Olympics revealed how AI systems form and preserve narratives about brands, athletes, and organizations.
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B2B Software Marketing Agencies for Scaling Proof-Led Growth
Complex B2B software is rarely purchased through a simple, linear funnel. Enterprise buyers don’t just move from awareness to interest to demo; they actively investigate claims, gather evidence, compare external signals, assess technical fit, evaluate implementation risk, and work internally to build consensus. In reality, the journey looks far less like a funnel and much … Read more
Best B2B SaaS Marketing Agencies
More Channels Are Creating More Complexity SaaS buyers now move through many discovery paths before they speak to sales. They may see a LinkedIn post, ask for an AI tool for vendor comparisons, read review sites, visit comparison pages, search alternatives, download a report, and talk to peers. A company can influence the buyer several … Read more
Help Junior Marketers Run Marketing Cadence With Little Experience
Over the years, I have employed and worked with hundreds of young marketers. Some came straight out of university. Some were interns. Some had completed a short course and were desperate for someone to give them a chance. Some were naturally creative but had no commercial discipline. Others were brilliant with analytics but had no … Read more
AI Marketing for Small Business Success in 2026
Many small businesses believe that AI marketing equips smaller teams to compete with bigger players by providing tools once reserved for companies with massive budgets and staff. Decision-makers can now shift their focus from being overwhelmed by limitations to harnessing new opportunities with smart solutions. AI Marketing for Small Business: Bridging the Budget Divide Small … Read more
Sangue e Grafi: Teaching a Small Model to Read the Bloodline – WordLift Blog
A few weeks ago at SEO Week I argued that structure is the moat. This month I spent two weekends in the woods proving it, literally. The Hugging Face Build Small Hackathon has a track called An Adventure in Thousand Token Wood, and the rules read like a manifesto we could have written ourselves: small … Read more
The Benefits of Preparing Your Website for Generative Search Engines
Generative search is changing what it means to “rank.” Instead of serving ten blue links and letting users do the work, AI-driven results increasingly synthesise answers directly on the results page—pulling from multiple sources, quoting key lines, and sometimes completing the journey without a click. If you’re seeing more impressions but flatter traffic, or noticing … Read more
How High-Recall APIs Surface Business Signals Search Misses
Most business research still starts the same way: someone types a query into a search engine, scans the first few results, opens several articles, and tries to piece together what’s happening. It works reasonably well for simple questions. But when teams are tracking fast-moving markets, competitors, regulations, or operational risks, that approach starts to break … Read more
A Simple Guide to Writing Blog Posts That People Actually Read
Writing a blog post seems like an easy task. But writing one that people actually want to read is not so straightforward. People may click on the blog and scroll a little and then leave. No comments. No engagement. Nothing. This is not always due to the topic. It might be due to the way … Read more
Zero-Click Search e AI Overview
Come adattare la strategia di contenuti alla zero-click search Se la zero-click search sta erodendo il traffico organico, quali azioni concrete puoi intraprendere? Ecco le strategie principali: 1. Verifica l’accessibilità del sito ai bot AI Controlla il file robots.txt e assicurati che GPTBot, ClaudeBot, PerplexityBot e Google-Extended possano accedere ai tuoi contenuti. Bloccarli significa diventare … Read more