AI-Driven Influencer Selection for Better Engagement

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Influencer marketing has transformed how brands reach target audiences. With social media dominating how people discover products and services, partnerships with online personalities have become invaluable. The challenge that many organizations face is identifying the right voices who align with their business values and actually influence key buyer decisions. This is where artificial intelligence is … Read more

Media Mix Models’ Flawed Seasonality | Marketing Evolution

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Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional approaches often overlook factors such as seasonality and demographics, leading to inaccurate assumptions and suboptimal strategies. In this blog post, we will explore the flaws of current methods and generative attribution. We will also showcase Marketing Evolution’s innovative methodology, which addresses these challenges directly, providing a more precise and impactful solution.

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TikTok, Board Seats & Big Wins: 2025 Predictions You Didn’t See Coming

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The new year always brings a sense of anticipation—a chance to look ahead and imagine what’s on the horizon. It’s also an opportunity to reflect and ask the big questions about ourselves, our industry and the clients we serve. At RAD Intel, we’ve spent years at the forefront of the creator economy, helping brands unlock … Read more

10 Best ChatGPT Rank Tracking Tools for SEO Teams

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AI assistants now shape how buyers discover products and services, and ignoring this channel leaves a dangerous blind spot in SEO reporting. According to Wall Street Journal data, AI searches reached 5.6% of U.S. desktop search traffic by June 2025, up from 2.48% a year earlier. That growth trajectory demands attention from every SEO team … Read more

What’s New in WordLift Agent: A Smoother, Smarter Experience

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Your WordLift Agent just got smarter. Now it includes a set of updates that build on its existing capabilities, helping you go deeper on SEO work, create usable outputs faster, and understand your content more like AI search systems do. Here’s what’s new and how it supports your day-to-day work. A Smarter Way To Think … Read more

Tomi.ai vs 6sense – Tomi.ai

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6sense is an ABM platform that combines first, second, and third-party data to achieve results. The service sends ultra-precise targeting to different advertising platforms while accounting for user behavior on your site. By finding and ultra-segmenting the right users, the system analyzes the buying potential of all inbound leads and then guides them through processing … Read more

AI & Traditional Marketing Working Together

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Marketing teams hear about artificial intelligence every day, yet many still rely on spreadsheets, whiteboards and intuition. That gap creates confusion and sometimes anxiety because people fear replacement instead of support. The real opportunity sits in combining human judgment with intelligent tools in a practical way. When you integrate both sides with structure, you reduce … Read more

Rethinking Model Accuracy: Beyond Model Fit | Marketing Evolution

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For ages, achieving optimal model accuracy has been revered as the ultimate goal, with marketers relying on model fit as the benchmark for discovering the ideal equation that harmonizes with their data. However, what if there’s a deeper layer to model accuracy beyond mere numerical alignment? What if we challenge conventional wisdom and explore alternative dimensions of accuracy that transcend traditional models?

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