AI is creating big opportunities for agencies. It’s also creating real legal exposure.
For many brands, a GEO agency no longer feels like an experiment. As generative search becomes embedded in how people discover, compare, and decide, GEO services are moving from “interesting” to operationally relevant. That shift raises a real question inside marketing teams: is working with a GEO agency now a necessity, or can an in-house … Read more
Gone are the days of flat retainers and hourly rates that made AI agency marketing pricing easy (but often unfair). A new wave of hybrid, performance-based, and usage-driven models is reshaping how services are billed. From $99/month automation packages to $500K+ custom AI builds, I’m mapping the new pricing landscape with real benchmarks, model comparisons, … Read more
When you hear terms like AI-first service, AI marketing, AI-powered service, AI creative, or AI automation agency, do they all mean the same thing? (And we have blogs about each one, as different topics.) At first glance, the terminology appears to be a collection of acronyms. However, for marketers and digital marketing agencies making decisions … Read more
AI is creating big opportunities for agencies. It’s also creating real legal exposure.
How much has AI really changed the marketing and agency industry in the past five years? The answer: completely. From all kinds of creative production to audience targeting, digital marketing agencies worldwide redefined (no doubt) their operating models around AI-first systems. So much so that some of them recreated themselves as an AI agency. This … Read more