Campaigns

Marketing Automation International: Scaling Campaigns Globally

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Businesses seeking growth in international markets increasingly look to all‑in‑one marketing platforms for reliable and scalable solutions. As competition intensifies and digital transformation accelerates, brands face the tall order of running large-scale marketing campaigns that feel personal and local to every audience. Delivering consistent brand messaging, customizing content for diverse cultures and gaining visibility across … Read more

AI-generated ads are trickling into political campaigns, sparking big worries

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At least 15 campaign ads featuring AI-generated content have run since November, stoking concerns that the now-ubiquitous technology could cause confusion or even mislead voters ahead of the 2026 midterm elections. In state, local and federal elections across the country, AI has been everywhere from school board campaigns to governor’s races, used to enhance speech, … Read more

Democrats aim to turn Trump’s tariffs against GOP in campaigns for governor

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WASHINGTON — Less than a week after the Supreme Court struck down President Donald Trump’s global tariffs, New York Gov. Kathy Hochul listened as one of the plaintiffs in the case recounted the financial toll of the levies on his wine importing business. “This is a heavy tax and you have to pay it up … Read more

Apple warns iPhone users to update software after mass hacking campaigns

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Apple is encouraging people to update their iPhones in light of new cybersecurity research that suggests that Russian intelligence, Chinese cybercriminals and other hackers have been using tools nicknamed DarkSword and Coruna to take over phones running older versions of the iOS operating system. The tools, called exploit kits, have been detailed this month by … Read more

AI in eCommerce Marketing: How to Build Winning Campaigns That Convert

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AI is redefining how businesses operate. It has influenced nearly all verticals, such as sales, marketing, and accounting. Also, AI is being adopted across various industries, such as manufacturing, ecommerce, healthcare, and more. But today,  we’ll focus solely on the ecommerce side of AI that contributes to bettering customer experiences and streamlining operations. It’s because … Read more

3 ways to increase the effectiveness of your digital ad campaigns – Tomi.ai

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While you wait for conversions to roll in, you can optimize your ads for lead generation and contact collection. However, this isn’t the most effective way to generate leads that will turn into actual customers.  Ultimately, the most effective methods start with first-party data and predictive technologies. Predictive technologies analyze the behavior of visitors to … Read more

AI Marketing Campaigns: Your 2026 Playbook for Strategy and Brand Benchmarks

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Forget old-school email blasts and A/B tested ad banners that take weeks to optimize. AI marketing campaigns are rewriting how brand growth happens—faster, smarter, and increasingly autonomous. From Shopify stores to Fortune 500 giants, marketers are leaning into AI campaign tools not just for automation, but to unlock entirely new strategies: predictive personalization, real-time content … Read more