Companies

Supreme Court takes up oil companies’ plea to end climate change lawsuits

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WASHINGTON — The Supreme Court agreed on Monday to hear an attempt by energy companies to throw out a lawsuit filed in Colorado seeking to hold them accountable for the costs of climate change. The court’s ultimate ruling in the case will have national implications, likely determining whether similar lawsuits filed by cities and municipalities … Read more

Why Most SaaS Companies Get Content Marketing Wrong

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SaaS companies are spending more on content marketing than ever before. Industry data shows that most SaaS businesses invest between 7% and 15% of their annual revenue on marketing activities, and 9 out of 10 use blog posts as a core promotional channel. Yet only 29% of B2B marketers say their content efforts are actually … Read more