SaaS companies are spending more on content marketing than ever before. Industry data shows that most SaaS businesses invest between 7% and 15% of their annual revenue on marketing activities, and 9 out of 10 use blog posts as a core promotional channel. Yet only 29% of B2B marketers say their content efforts are actually … Read more
Artificial intelligence has changed the content marketing game forever. Marketers can now produce blog posts, social media captions, ad copy, and video scripts in minutes instead of days. The speed is exhilarating, the output is impressive, and the cost savings are undeniable. But there is a growing problem hiding beneath all that efficiency. As AI-generated … Read more
The conversation around artificial intelligence often sounds louder than it feels in practice. Everyone talks about scaling, automation, and efficiency. But a bigger question pops up on strategy decks. Do people actually believe what they are reading anymore? AI entered marketing through convenience. Drafts became faster, ideas appeared without effort, and production cycles shortened overnight. … Read more