Are your traditional marketing strategies not producing the expected outcomes? Assuming the answer is yes, we always strive for better outcomes. In 2024, it is mission-critical that you adopt a more personalized and data-driven marketing strategy.
Evolution
Media Mix Models’ Flawed Seasonality | Marketing Evolution
Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional approaches often overlook factors such as seasonality and demographics, leading to inaccurate assumptions and suboptimal strategies. In this blog post, we will explore the flaws of current methods and generative attribution. We will also showcase Marketing Evolution’s innovative methodology, which addresses these challenges directly, providing a more precise and impactful solution.
Rethinking Model Accuracy: Beyond Model Fit | Marketing Evolution
For ages, achieving optimal model accuracy has been revered as the ultimate goal, with marketers relying on model fit as the benchmark for discovering the ideal equation that harmonizes with their data. However, what if there’s a deeper layer to model accuracy beyond mere numerical alignment? What if we challenge conventional wisdom and explore alternative dimensions of accuracy that transcend traditional models?
Built Different: Marketing’s Next Evolution
Built Different just landed on the masthead. What began as a newsletter title, ‘Perspectives of a Marketing CEO,’ quickly outgrew its old suit in twelve issues flat. So we gave it a new name, a bigger lens, and we’re off to the races. When I launched this thing, the goal was to pull the curtain … Read more