Lead

Best LinkedIn Lead Generation Agencies to Book More Meetings

by

LinkedIn is no longer just a place to update your resume. For B2B companies, it has become the single most effective platform for reaching decision-makers and filling the sales pipeline with qualified opportunities. Studies show that LinkedIn generates nearly three times the visitor-to-lead conversion rate compared to other social platforms. With over 60 million decision-makers … Read more

Predictive Lead Scoring, A/B Testing, and Post-Click Attribution – Tomi.ai

by

The problem with traditional methods of attribution, A/B testing, and lead scoring is that they’re not always the best for businesses with long sales cycles or limited data. It can be unrealistic to wait for multiple conversions before changing your ad campaign or challenging to collect enough data to inform your attribution models. However, these … Read more