New AI tools launch constantly. Most agencies don’t have time to test even a fraction of them.
Predictive Lead Scoring, A/B Testing, and Post-Click Attribution – Tomi.ai
The problem with traditional methods of attribution, A/B testing, and lead scoring is that they’re not always the best for businesses with long sales cycles or limited data. It can be unrealistic to wait for multiple conversions before changing your ad campaign or challenging to collect enough data to inform your attribution models. However, these … Read more