6sense is an ABM platform that combines first, second, and third-party data to achieve results. The service sends ultra-precise targeting to different advertising platforms while accounting for user behavior on your site.
By finding and ultra-segmenting the right users, the system analyzes the buying potential of all inbound leads and then guides them through processing via customized emails and retargeted ads.
6sense creates personalized marketing strategies for identified decision makers.
This strategy works best when your target client is a high-level decision-maker, and you have large budgets for reaching the particular person.
Working with this service, you identify users with a specific set of attributes that match your ICP. Once you find them, you “chase” them through different social media and search engine platforms with personalized promotional offers. Once the user leaves a platform, the second stage of personalization begins. The system will show unique retargeted ads and send a set of warming emails to build trust.