Ugg‘s latest creative chapter is built upon the fact that we are “Born to Feel.” The southern California-based brand tapped three duos recognized for their self-expression, authenticity and confidence to star in a new global campaign: Emily Ratajkowski and Adwoa Aboah, PinkPantheress and Rowan Blanchard, and Julez Smith and Tyson Beckford.
Emily Ratajkowski and Adwoa Aboah for Ugg.
In a series of films and still imagery, these duos model fall icon silhouettes including the the Classic Micro calf hair, the Enwrap clog, the Zora ballet flat, the Quill ballet flat, the Birch Boot II and the Birch Hiker — all of which can be shopped now.
Emily Ratajkowski for Ugg.
Courtesy of Ugg
Model, actress and author Emily Ratajkowski stars alongside model, actress and activist Adwoa Aboah in their first campaign together. Getting ready for the day, Ratajkowski puts together a leather jacket, midi skirt and the Ugg Enwrap clog while chatting with Aboah on the phone, who gives styling advice. Aboah sits on a park bench in a fur-trimmed jacket, skirt and the Ugg Classic Micro calf hair, which a woman in her midst is also wearing. The shoe style is a low-profile iteration of the Classic boot in calf hair, and the Enwrap clog worn by Ratajkowski is a clog covered in suede with a lightweight hidden platform.
Adwoa Aboah and Emily Ratajkowski for Ugg.
Meanwhile, singer, songwriter and producer PinkPantheress comes together with actor and activist Rowan Blanchard. They model the Ugg Quill ballet flat and Ugg Zora ballet flat while lingering outside a school after hours and then exploring the empty building, which becomes their playground for self-expression. The Zora ballet flat features a suede upper and a sheepskin lining and trim while the lightweight Quill ballet flat is covered in Spanish Merino fur and grounded by a rubber outsole, with an adjustable strap.
PinkPantheress and Rowan Blanchard for Ugg.
Next up, modeling icon Tyson Beckford meets up with next-generation model Julez Smith, bringing together two generations of style. They walk down opposite sides of the street in the Ugg Birch Boot II, an archival silhouette which Beckford styles with pin-striped trousers tucked into it and an oversized jacket while Smith wears with shorts and a bomber jacket.
Tyson Beckford for Ugg.
Courtesy of Ugg
Ugg Birch Boot II is a rugged yet lightweight pull-on style made with water-resistant suede, waterproof nubuck leather and a sheepskin interior. Also available is the Ugg Birch Hiker, a hybrid style inspired by the vaulted Birch collection from 1999.
Julez Smith and Tyson Beckford for Ugg.
Ugg writes in an official release, “Comfort for Ugg is more than a feeling. It is the spark that changes how you can move through the world. This season, Ugg celebrates the shift that happens when comfort unlocks confidence, confidence sets self-expression free, and connections become real through community.”
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