FOR IMMEDIATE RELEASE
April 15, 2026, Melbourne, Australia: Robotic Marketer, an AI-powered marketing operations platform, today announced a significant expansion of its capabilities with the introduction of an AI direct mail solution developed by its Australian-based team.
As the marketing sector heavily prioritises digital channels and programmatic advertising, direct mail remains an established yet frequently undeployed technique. Robotic Marketer is set to recalibrate this imbalance through artificial intelligence by launching a platform module specifically designed for home services companies, allowing seamless integration of direct mail with multi-channel campaigns. The advanced AI solution, scheduled for release in May, combines advanced customer analysis, intelligent database refinement and multi-channel execution in a unified suite, aiming to bridge digital and traditional marketing strategies while maximising commercial benefits across sectors.
“AI marketing has a blind spot. The entire industry is obsessed with digital while ignoring proven channels like direct mail, which remains a $36 billion-plus market in the US alone is leaving opportunity on the table.” said Mellissah Smith, Founder, Robotic Marketer.
At a time when most AI marketing platforms have overlooked direct mail, Robotic Marketer’s platform offers measurable enhancements to targeting and campaign effectiveness through intelligent segmentation and data cleansing. These functionalities reveal actionable customer purchase probabilities, ensuring outreach is not only highly targeted but also delivers greater engagement and returns for home services companies. The system can synchronise with established digital channels such as email, social media and advertising, making cohesive cross-channel campaigns a standard rather than a challenge.
“Our platform doesn’t just clean lists it identifies which customers are most likely to buy with creative to match. That changes everything for home services companies.” said Smith.
Having launched the world’s first AI-driven marketing strategy platform almost a decade ago, Robotic Marketer has since expanded into a complete AI marketing operations solution used by businesses across more than 20 countries. Every element, from strategy formulation through campaign implementation, benefits from integrated workflows, project management and predictive analytics. Businesses are now able to accelerate marketing decisions with support from market intelligence, systematic processes and real-time visibility into campaign success.
With inbuilt project management features, Robotic Marketer’s platform supports comprehensive execution by allocating, scheduling and tracking tasks across businesses, partners and agencies. This guarantees continuity in messaging and heightens operational efficiencies for campaign assets such as email, press releases, social media and content.
Robotic Marketer acts as a single framework for consultant-grade strategy, workflow and measurement that provides business leaders advanced oversight on progress and resource allocation. Through digital dashboards, reporting systems and benchmarking tools, leadership can constantly evaluate outcomes and make informed, evidence-led interventions to optimise marketing strategy at every stage.
About Robotic Marketer
Founded in 2016, Robotic Marketer is an AI-powered marketing operations platform that helps businesses develop go-to-market strategies, manage performance, execute campaigns and report on success in one connected system. Built to reduce the complexity of modern marketing, the platform brings strategy, workflow, execution and measurement together so teams can move faster with greater clarity and control. Robotic Marketer transforms business intelligence into structured, data-driven go-to-market strategies tailored to commercial objectives, market conditions, audience priorities and competitive position. It removes much of the manual effort traditionally associated with strategic planning and replaces fragmented processes with a more streamlined and accountable approach. From strategy creation through to implementation, the platform gives businesses a practical framework for making better marketing decisions and turning plans into action.
https://www.roboticmarketer.com
Media contact
Name: Anna D’Souza
Phone: 03 9692 7600
Email: adsouza@marketingeye.com.au
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