The digital marketing company acquires the remaining 23.21% stake in Adlift, taking its ownership to 100 percent and consolidating its capabilities across performance marketing, media and technology
Liqvd Digital India has acquired the remaining 23.21 per cent stake in Adlift Marketing for approximately Rs 9 crore, making the digital marketing agency a wholly owned subsidiary. The transaction increases Liqvd Digital’s shareholding in Adlift from 76.79 per cent to 100 per cent.
The company disclosed a cash consideration of Rs 9,00,01,813.05 for the acquisition of 23,211 equity shares, each with a face value of Rs 1.
The transaction is aligned with the objectives outlined in Liqvd Digital’s initial public offering (IPO) offer document, which identified the purchase of the remaining stake in Adlift as one of the proposed uses of the IPO proceeds. The acquisition has been funded through these proceeds.
Adlift Strengthens Digital Marketing & Technology Capabilities
Incorporated on 26 July 2012, Adlift provides internet marketing, web development, software and mobile application development services. Its digital marketing capabilities include search engine marketing (SEM), search engine optimisation (SEO), mobile search marketing, social media marketing and social media optimisation. The agency operates in India and the United States.
Adlift reported a turnover of Rs 38.03 crore in FY26, compared with Rs 37.39 crore in FY25 and Rs 30.85 crore in FY24.
Consolidating Integrated Marketing Services
The acquisition brings Adlift’s capabilities fully under Liqvd Digital’s ownership, strengthening its presence across search, social media and performance marketing while adding web, software and mobile application development to its portfolio.
Liqvd Digital’s wider service offering includes creative, media planning, performance marketing, online reputation management and influencer marketing through an in-house creator network. With Adlift becoming a wholly owned subsidiary, the company aims to consolidate its creative, media, performance marketing and technology services under one umbrella.
The move further expands its integrated marketing and technology offering, with services focused on helping brands reach, acquire and retain audiences.
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