Blog

Your blog category

AI Marketing Campaigns: Your 2026 Playbook for Strategy and Brand Benchmarks

by

Forget old-school email blasts and A/B tested ad banners that take weeks to optimize. AI marketing campaigns are rewriting how brand growth happens—faster, smarter, and increasingly autonomous. From Shopify stores to Fortune 500 giants, marketers are leaning into AI campaign tools not just for automation, but to unlock entirely new strategies: predictive personalization, real-time content … Read more

How Businesses Can Gain Client Trust with AI-Driven Content

by

The conversation around artificial intelligence often sounds louder than it feels in practice. Everyone talks about scaling, automation, and efficiency. But a bigger question pops up on strategy decks. Do people actually believe what they are reading anymore? AI entered marketing through convenience. Drafts became faster, ideas appeared without effort, and production cycles shortened overnight. … Read more

Visual Fan-Out: Make Your Products Discoverable in AI Mode

by

We have spent the last year talking about query fan-out (and to be honest, we still are): the moment when Google’s AI Mode takes a single question, decomposes it into sub-questions, runs many searches in parallel, then synthesizes an answer with links. Google describes this explicitly as issuing “multiple related searches concurrently across subtopics and … Read more

Cos’è la Personal Intelligence e perché Google cambia paradigma

by

Cosa cambia per i CMO: le 3 implicazioni strategiche   Per chi guida il marketing, la Personal Intelligence non è solo una novità tecnologica. È un segnale chiaro di dove si sposteranno attenzione, budget e conversioni.  Il tramonto della “keyword secca” Se l’AI Mode permette agli utenti di essere meno specifici nelle query (perché il … Read more

Advanced A/B-Testing – Tomi.ai

by

As a digital marketer, finding the right message and creative that resonates with your target audience is key to driving revenue and ROI. Focusing on click-through and view-through rates isn’t enough; instead, aim to measure the value of inbound leads and website traffic generated by your advertising creatives. To deliver the right message to the … Read more

Precision in Campaign Measurement: 2025 AI Trends

by

Marketing teams today face mounting pressure to show tangible results from their campaigns. Gone are the days when gut feelings or incomplete reports could justify a marketing spend. Instead, data-driven insights have become the cornerstone for every successful marketing initiative. Artificial intelligence and advanced analytics offer powerful new ways to zero in on what’s working, … Read more

The Convergence Game Is On

by

The market is shifting fast. Money is no longer chasing one-off features that look good on their own. It is backing the integrators who can connect proven technologies into an AI-ready backbone and make the stack smarter overnight. That shift is already visible in recent deals. Platforms are acquiring friction-killers, folding them into live data … Read more