There’s a reason so many AI Software as a Service (SaaS) companies sound exactly alike. The market moved fast, everyone rushed to ship, and somewhere along the way, “AI-powered” became a description that means nothing. If your homepage says you use AI to help teams work smarter, save time, or unlock insights well… congratulations. So … Read more
AI answers now account for roughly 30% of total search volume. If your brand isn’t showing up in LLM responses or Google AI Overviews, you’re invisible to a growing segment of your audience. Here are the top platforms built to change that. Our search world has fundamentally shifted. Google AI Overviews now dominate SERPs, and … Read more
Let’s be clear: the title of this article is slightly misleading; your brand narrative was never fully yours to control. That being said, the gap between who you say you are, and what the internet says about you, has never been wider. A few things happened more or less simultaneously that changed what it means … Read more
Brands have been trying to read consumers minds for a century. They’ve measured people’s pulses in dimly lit rooms. They’ve eye-tracked shoppers in supermarket aisles. They’ve literally sorted through trash cans (the University of Arizona’s Garbology Project was based on the idea that people lie in surveys but their garbage doesn’t). All of it is … Read more
If you’re a marketer, SEO specialist, or content creator, chances are you’ve already tried an AI copywriting tool or two. Just two years ago, the idea of AI writing anything beyond robotic, lifeless text felt far-fetched. Now, LLMs and specialized AI copywriting tools are capable of writing highly sophisticated prose within seconds. In the past … Read more
SEO had a 20-year head start to define itself. Answer Engine Optimization has had… maybe two years. Depending on who you ask, it’s AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AIO (AI Optimization), or LLMO (Large Language Model Optimization). Technically, each of these represents a slightly different discipline, AEO focuses on visibility in AI … Read more
There’s a conversation happening about your brand right now. It’s not on social media, in a Reddit thread, or even a Google review; the conversation is taking place in an AI chat window. Someone out there is asking ChatGPT, Perplexity, Gemini, and the like about your category, your competitors, and your products specifically. And unless … Read more
If you’re part of a brand or agency’s marketing team, you’re well aware of the race to AI citation share that’s been happening over the last couple of years. And if this is your first time hearing about it, that’s a mighty big rock you’ve been living under. AI citation share (aka which sources AI … Read more
AI answer engines have changed the way users search the internet. Companies like Perplexity are testing brands and marketers to keep up with changing technology. We believe even with these changes, it’s still possible for you to be a leading source on Perplexity and out-rank your competitors! In this blog post, we break down why … Read more
Since Claude’s initial release by Anthropic in 2023, Claude became famous among LLMs for having the ability to reason through complex problems, analyze large amounts of context, and generate highly structured outputs. This made it a strong choice among developers who use the model for coding or troubleshooting workflows, especially in the last year or … Read more