The internet went into a frenzy when Kyle Chayka at The New Yorker first asked “Why Tech Bros Are Now Obsessed with Taste”. Around the same time, Framer founder Koen Bok said that “great taste is what will create the best new products, technologist Paul Graham posted that “taste will become even more important” in … Read more
Hollywood has been around for as long as anyone can remember and with that, as expected, have come technical changes and advancements. This transformation was evident during the transition from film to digital, the introduction of synchronized sound, and the shift away from manual cutting and hand-coloring techniques. Each phase of production, from cinematography and … Read more
In 1909 E.M. Forster predicted a world where humans stop generating first-hand ideas and instead recycle thoughts mediated by layers upon layers of people and technology. “Beware of first-hand ideas! … Let your ideas be ready-made, or else take them from other people. … Learn instead what I think that Enicharmon thought Urizen thought Gutch … Read more
There’s a reason so many AI Software as a Service (SaaS) companies sound exactly alike. The market moved fast, everyone rushed to ship, and somewhere along the way, “AI-powered” became a description that means nothing. If your homepage says you use AI to help teams work smarter, save time, or unlock insights well… congratulations. So … Read more
AI answers now account for roughly 30% of total search volume. If your brand isn’t showing up in LLM responses or Google AI Overviews, you’re invisible to a growing segment of your audience. Here are the top platforms built to change that. Our search world has fundamentally shifted. Google AI Overviews now dominate SERPs, and … Read more
Let’s be clear: the title of this article is slightly misleading; your brand narrative was never fully yours to control. That being said, the gap between who you say you are, and what the internet says about you, has never been wider. A few things happened more or less simultaneously that changed what it means … Read more
Brands have been trying to read consumers minds for a century. They’ve measured people’s pulses in dimly lit rooms. They’ve eye-tracked shoppers in supermarket aisles. They’ve literally sorted through trash cans (the University of Arizona’s Garbology Project was based on the idea that people lie in surveys but their garbage doesn’t). All of it is … Read more
If you’re a marketer, SEO specialist, or content creator, chances are you’ve already tried an AI copywriting tool or two. Just two years ago, the idea of AI writing anything beyond robotic, lifeless text felt far-fetched. Now, LLMs and specialized AI copywriting tools are capable of writing highly sophisticated prose within seconds. In the past … Read more
SEO had a 20-year head start to define itself. Answer Engine Optimization has had… maybe two years. Depending on who you ask, it’s AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AIO (AI Optimization), or LLMO (Large Language Model Optimization). Technically, each of these represents a slightly different discipline, AEO focuses on visibility in AI … Read more
There’s a conversation happening about your brand right now. It’s not on social media, in a Reddit thread, or even a Google review; the conversation is taking place in an AI chat window. Someone out there is asking ChatGPT, Perplexity, Gemini, and the like about your category, your competitors, and your products specifically. And unless … Read more