If you’re optimizing for AI search without understanding query fan-out, you’re fighting blind. Here’s everything marketers need to know about how modern search engines actually retrieve and rank content in 2025. We’ve spent the last eight months analyzing millions of AI search results across ChatGPT, Google’s AI Mode, Perplexity, and Gemini. The single most important … Read more
If you’re an SEO, we know that “AI” has been thrown around a lot in the last 5 or so years, and we hear your fatigue. It hasn’t been discussed this much for no reason, though; with it being reported that over 1 billion people use AI, the shift in global information consumption is already … Read more
Over the break, my family and I were in Vienna, trying to figure out where to eat. My dad pulled out his phone… and instead of opening Google, he opened ChatGPT. He asked ChatGPT to recommend restaurants near our hotel that could handle our group dynamics: my mom was in her no-gluten era, my brother … Read more
Fair warning: I’m about to sound like a broken record, but I have to intro this article somehow. We all know the power of AI search (and if you don’t, you better catch up to the 37% of consumers who start searches with AI instead of Google). And when a new search surface appears (and … Read more
Conversion Rate Optimization (CRO) is the process of systematically improving a website, landing page, or user journey to increase the percentage of visitors who complete a desired action; whether that’s signing up, booking a demo, or making a purchase. In the case of growth marketing, CRO is the heartbeat of performance. You can run the … Read more
Did you know that if you’re a podcaster, musical artist, SoundCloud-turned-Spotify-rapper, or even any old Spotify nerd, it’s possible to increase your visibility in Spotify? It’s called Spotify SEO, and, not to burst your bubble, but it’s a more common strategy than you think. Social and AI search have already taken over. 67% of Gen … Read more