Hurree is an agile marketing technology company providing a sophisticated reporting solution that helps businesses unify, visualize, and analyze complex data from across their tech stack.
By moving beyond traditional SEO and embracing a smarter, “AI-ready” knowledge strategy, Hurree and WordLift proved that a focused brand can outpace much larger competitors in the new search landscape.
In just three months, this partnership achieved:
The Challenge: Staying Visible in the “Zero-Click” Era
For a growing team like Hurree, the challenge was clear: how to maintain visibility as search engines move toward AI-generated answers. With Google increasingly satisfying queries directly on the search page, the risk for many brands was becoming “invisible” in the zero-click era.
Hurree needed to ensure that when a customer asked a complex question about marketing attribution or data visualization, it was their expertise that the AI cited. They sought a way to translate their deep industry knowledge into a “gold standard” format that both human decision-makers and AI algorithms would trust, all while staying lean and efficient.
WordLift has been a tangible lever for us. Impressions are up 181% in three months, and as more buyers turn to AI tools instead of traditional search, our expertise is landing directly in front of the technical, research-driven audience we’ve been trying to reach.
Melissa, VP of Marketing, Hurree
The Strategy: Building a “Machine-Readable” Expert Brand
The Hurree and WordLift teams worked together to build a technical foundation that usually requires a much larger department. By automating the “heavy lifting” of technical SEO, we allowed the Hurree team to focus on what they do best: creating expert content.
- A Semantic Knowledge Graph (KG): We built a digital “brain” for the brand. By mapping the relationships between Hurree’s software, their expert authors, and core industry concepts, we ensured search engines understood the brand as a definitive Subject Matter Authority.
- Advanced Markup & AI-Readiness: We implemented a comprehensive layer of Structured Data and deployed an llms.txt file. This acted as a “fast-track” lane for AI crawlers, helping Large Language Models (LLMs) ingest Hurree’s insights with absolute clarity.
- Query Fan-Out (QF) Enrichment: Using Agent WordLift, the team enriched their content to answer the nuanced sub-queries that AI engines now generate. By addressing deep “pain points”—like specific errors in attribution models—Hurree became the most comprehensive source available for complex industry questions.
The impact of this enrichment was immediate and measurable: for the targeted content, clicks grew by 63.7% (climbing from 1.46K to 2.39K), while impressions nearly doubled, increasing by 91.7%. This proves that by focusing on the “fan-out” of search intent, a brand can capture significantly more real estate even in highly competitive categories.
The image shows the blog traction after going live with Knowledge graph & continued enrichment via QF
- Self-Service Growth with AI Agents: To stay agile, the Hurree team used Agent WordLift to “self-serve” their optimization. This allowed their editorial team to perform audits and generate pre-optimized outlines, producing high-impact content without needing constant technical intervention.
The Result: Owning the Conversation in AI Search
This collaboration proved that when you build a knowledge foundation, AI isn’t a threat—it’s a multiplier for visibility. While many brands saw their reach shrink, Hurree’s total search impressions more than doubled (+129.9%) and total blog clicks grew by 17.3%, signaling a massive expansion in brand share-of-voice.
The Impact on the Bottom Line
Beyond the numbers, this strategy fundamentally changed how the brand exists online. By combining a semantic Knowledge Graph with the efficiency of Agent WordLift, Hurree achieved a 4x Return on Investment (ROI), proving that a smart, technical approach is the most effective way for a growing brand to secure its future.
Today, Hurree has moved from competing for clicks to owning the conversation. They are now a regular fixture in Google AI Overviews and AI-native platforms like Perplexity and Copilot. When a potential customer asks an AI how to fix their data reporting or marketing attribution, the AI doesn’t just provide a generic answer—it specifically cites Hurree as the trusted authority. This “AI-first” visibility ensures that Hurree is the first brand a customer encounters at the exact moment they seek an expert solution.
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