Influencer Trends & RAD Intel Milestones

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As we approach the end of this year, it seems like the perfect time to reflect on the seismic shifts in influencer marketing and the milestones RAD Intel has achieved along the way. In 2024, the industry saw unprecedented growth, driven by AI adoption, the rise of micro-influencers and a renewed focus on authenticity.  Influencer … Read more

Do You Actually Need a GEO Agency — or Can Your SEO Team Handle Generative Search?

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For many brands, a GEO agency no longer feels like an experiment. As generative search becomes embedded in how people discover, compare, and decide, GEO services are moving from “interesting” to operationally relevant. That shift raises a real question inside marketing teams: is working with a GEO agency now a necessity, or can an in-house … Read more

AI Generated Animated Videos for SaaS Marketing

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These AI generated animated videos are transforming how SaaS companies communicate value. By leveraging AI animation video production, brands can streamline content creation, reduce costs, and scale output efficiently. Advanced AI powered video creation enables motion graphics, character animation, and explainer videos to be generated at unprecedented speed. SaaS marketers face a constant demand for … Read more

WordLift Starts Onboarding First Clients for Agentic Commerce Pilot

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Next-generation semantic infrastructure for AI-driven transactions. ROME, Italy, December 22, 2025 – WordLift today announced the start of onboarding for a first batch of customers to pilot WordLift Agentic Storefront, a new capability that turns product and service data into agent-ready, transactable experiences for AI platforms like ChatGPT, Gemini, Perplexity and Copilot. AI is shifting … Read more

Tomi.ai Product Update 2022 – Tomi.ai

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2022 was a year of great growth for Tomi.ai. Our customers gained access to product dashboards, we expanded the list of advertising platforms for optimization, and implemented 15-minutes integrations with GA4sm and HubSpot. Here’s a summary of our quarter-by-quarter progress: Quarter 1 Track the quality of sent events Tomi.ai sends both actual and predictive conversions to advertising platforms. Track the volume, rate, and transfer … Read more

AI-Driven Influencer Selection for Better Engagement

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Influencer marketing has transformed how brands reach target audiences. With social media dominating how people discover products and services, partnerships with online personalities have become invaluable. The challenge that many organizations face is identifying the right voices who align with their business values and actually influence key buyer decisions. This is where artificial intelligence is … Read more

Media Mix Models’ Flawed Seasonality | Marketing Evolution

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Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional approaches often overlook factors such as seasonality and demographics, leading to inaccurate assumptions and suboptimal strategies. In this blog post, we will explore the flaws of current methods and generative attribution. We will also showcase Marketing Evolution’s innovative methodology, which addresses these challenges directly, providing a more precise and impactful solution.

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TikTok, Board Seats & Big Wins: 2025 Predictions You Didn’t See Coming

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The new year always brings a sense of anticipation—a chance to look ahead and imagine what’s on the horizon. It’s also an opportunity to reflect and ask the big questions about ourselves, our industry and the clients we serve. At RAD Intel, we’ve spent years at the forefront of the creator economy, helping brands unlock … Read more