Legacy models miss signals that matter. It’s time to rebuild your measurement from the data up.
While you wait for conversions to roll in, you can optimize your ads for lead generation and contact collection. However, this isn’t the most effective way to generate leads that will turn into actual customers. Ultimately, the most effective methods start with first-party data and predictive technologies. Predictive technologies analyze the behavior of visitors to … Read more
AI technologies have completely changed how professionals approach lead generation and prospect nurturing. Today, businesses require more precision, actionable data, and efficiency to address market demands. With artificial intelligence at the core, marketing teams can identify and nurture high-quality prospects while optimizing resources. This approach not only increases business growth but also makes the process … Read more
Legacy models miss signals that matter. It’s time to rebuild your measurement from the data up.
Built Different just landed on the masthead. What began as a newsletter title, ‘Perspectives of a Marketing CEO,’ quickly outgrew its old suit in twelve issues flat. So we gave it a new name, a bigger lens, and we’re off to the races. When I launched this thing, the goal was to pull the curtain … Read more
When you hear terms like AI-first service, AI marketing, AI-powered service, AI creative, or AI automation agency, do they all mean the same thing? (And we have blogs about each one, as different topics.) At first glance, the terminology appears to be a collection of acronyms. However, for marketers and digital marketing agencies making decisions … Read more
Artificial intelligence has changed the content marketing game forever. Marketers can now produce blog posts, social media captions, ad copy, and video scripts in minutes instead of days. The speed is exhilarating, the output is impressive, and the cost savings are undeniable. But there is a growing problem hiding beneath all that efficiency. As AI-generated … Read more
NotebookLM Summary We are entering a new phase of the web, what I call the Reasoning Web. And with it comes a turning point for search as we’ve known it. AI systems are no longer passive readers of documents; they’re becoming agents that explore information spaces, navigate relationships, and build understanding through structured reasoning. That … Read more
L’annuncio ufficiale di OperAI ha acceso i riflettori su una svolta epocale per l’intelligenza artificiale generativa: ChatGPT avrà la sua prima forma di pubblicità integrata. La notizia, diffusa a gennaio 2026, segna un nuovo capitolo nel modo in cui l’AI può diventare non solo uno strumento di assistenza, ma anche un canale di comunicazione … Read more
If you’re an SEO, we know that “AI” has been thrown around a lot in the last 5 or so years, and we hear your fatigue. It hasn’t been discussed this much for no reason, though; with it being reported that over 1 billion people use AI, the shift in global information consumption is already … Read more
Agencies understand disruption.