Visual Fan-Out: Make Your Products Discoverable in AI Mode

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We have spent the last year talking about query fan-out (and to be honest, we still are): the moment when Google’s AI Mode takes a single question, decomposes it into sub-questions, runs many searches in parallel, then synthesizes an answer with links. Google describes this explicitly as issuing “multiple related searches concurrently across subtopics and … Read more

Cos’è la Personal Intelligence e perché Google cambia paradigma

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Cosa cambia per i CMO: le 3 implicazioni strategiche   Per chi guida il marketing, la Personal Intelligence non è solo una novità tecnologica. È un segnale chiaro di dove si sposteranno attenzione, budget e conversioni.  Il tramonto della “keyword secca” Se l’AI Mode permette agli utenti di essere meno specifici nelle query (perché il … Read more

Advanced A/B-Testing – Tomi.ai

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As a digital marketer, finding the right message and creative that resonates with your target audience is key to driving revenue and ROI. Focusing on click-through and view-through rates isn’t enough; instead, aim to measure the value of inbound leads and website traffic generated by your advertising creatives. To deliver the right message to the … Read more

Precision in Campaign Measurement: 2025 AI Trends

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Marketing teams today face mounting pressure to show tangible results from their campaigns. Gone are the days when gut feelings or incomplete reports could justify a marketing spend. Instead, data-driven insights have become the cornerstone for every successful marketing initiative. Artificial intelligence and advanced analytics offer powerful new ways to zero in on what’s working, … Read more

The Convergence Game Is On

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The market is shifting fast. Money is no longer chasing one-off features that look good on their own. It is backing the integrators who can connect proven technologies into an AI-ready backbone and make the stack smarter overnight. That shift is already visible in recent deals. Platforms are acquiring friction-killers, folding them into live data … Read more

GEO Service Pricing: Structuring Your Agency’s AI Search Packages

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If you’re running an agency and advising brands/clients or AI visibility, you’ve probably felt the tension already. Everyone agrees that generative engine optimization matters. Few agree on what GEO service pricing should actually look like.  We’re at an inflection point. AI-driven search experiences are reshaping discovery, trust, and decision-making at speed. McKinsey estimates that generative … Read more

7 Best AI Video Generator Platforms in 2026: Tested / Compared

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AI video generation has gone from a novelty to a core creative tool in just a couple of years. What used to require expensive cameras, editing software, and hours of post-production can now happen in minutes with a text prompt and a single image. But with so many platforms available, choosing the right one is … Read more