Predictive Lead Scoring, A/B Testing, and Post-Click Attribution – Tomi.ai

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The problem with traditional methods of attribution, A/B testing, and lead scoring is that they’re not always the best for businesses with long sales cycles or limited data. It can be unrealistic to wait for multiple conversions before changing your ad campaign or challenging to collect enough data to inform your attribution models. However, these … Read more

Mid-Game Moves in the Convergence Game

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Old playbooks loved the phrase “bolt-on.” It still shows up in banker decks, but AI-native platforms don’t bolt anything—they absorb it. Integrations that used to feel like organ transplants now feel like seconds-long software updates. Need proof? Last week delivered three textbook plays: Waystar × Iodine Software — $1.25B to erase the healthcare claims-denial choke … Read more

AI Marketing Campaigns: Your 2026 Playbook for Strategy and Brand Benchmarks

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Forget old-school email blasts and A/B tested ad banners that take weeks to optimize. AI marketing campaigns are rewriting how brand growth happens—faster, smarter, and increasingly autonomous. From Shopify stores to Fortune 500 giants, marketers are leaning into AI campaign tools not just for automation, but to unlock entirely new strategies: predictive personalization, real-time content … Read more

How Businesses Can Gain Client Trust with AI-Driven Content

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The conversation around artificial intelligence often sounds louder than it feels in practice. Everyone talks about scaling, automation, and efficiency. But a bigger question pops up on strategy decks. Do people actually believe what they are reading anymore? AI entered marketing through convenience. Drafts became faster, ideas appeared without effort, and production cycles shortened overnight. … Read more

Visual Fan-Out: Make Your Products Discoverable in AI Mode

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We have spent the last year talking about query fan-out (and to be honest, we still are): the moment when Google’s AI Mode takes a single question, decomposes it into sub-questions, runs many searches in parallel, then synthesizes an answer with links. Google describes this explicitly as issuing “multiple related searches concurrently across subtopics and … Read more

Cos’è la Personal Intelligence e perché Google cambia paradigma

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Cosa cambia per i CMO: le 3 implicazioni strategiche   Per chi guida il marketing, la Personal Intelligence non è solo una novità tecnologica. È un segnale chiaro di dove si sposteranno attenzione, budget e conversioni.  Il tramonto della “keyword secca” Se l’AI Mode permette agli utenti di essere meno specifici nelle query (perché il … Read more