Sureify, a technology platform provider for the life and annuity sector, has launched aiCONNECT, a new AI offering designed to help carriers and distributors use artificial intelligence across their existing data, systems and workflows.
Built on Sureify’s CoreCONNECT data orchestration layer, aiCONNECT allows carriers to use AI for tasks beyond answering questions, including initiating transactions, supporting workflows and responding to business events. The system operates within permissions defined by each carrier, giving organisations control over where AI can be used and what actions it can take.
For example, an underwriter could use AI to retrieve information about an applicant’s existing coverage from administration systems connected to CoreCONNECT. An AI agent could then review an incoming document, extract relevant information and help determine what should happen next. Carriers can also configure AI to prepare transactions for human review before they are completed.
Governance is a central part of the offering, with carriers able to determine which systems and data AI can access and where human approval is required. This allows organisations to start with more limited use cases before expanding AI into more advanced processes.
Sureify is also developing AI skills and agents specifically for life and annuity operations and the producers who support customers. Carriers can customise these tools around their own rules and operational requirements.
CoreCONNECT connects to a carrier’s existing technology environment, bringing together data and coordinating workflows across digital channels. Its headless architecture allows these capabilities to be delivered through carrier-owned applications, Sureify’s self-service tools for producers and policyholders, or third-party distribution platforms.
Sureify provides technology for the life and annuity market, with its platform spanning data orchestration, digital experiences and workflows for carriers, producers and policyholders.
The company was scheduled to demonstrate aiCONNECT at the 2026 Sureify Life & Annuity Summit, which was held from 1pm to 5pm PT at Mandalay Bay in Las Vegas ahead of ITC Vegas.
Sureify CTO Ben Brantley said, “By embedding AI to this layer, carriers can unlock greater value across the large volumes of information already sitting in their systems.”
He added, “Tasks that once required days of manual work, such as reporting on pending applications or identifying and taking action on in-force policy activity, can be completed in minutes. Producers can access the information they need through AI tools such as Claude, their preferred AI models, or directly within the CoreCONNECT interface.”
Sureify CEO Dustin Yoder also commented, “The opportunity with AI in life and annuity is enormous, but the value won’t come from AI operating in isolation,” and continued, “It comes from embedding AI into the systems, data and processes that run the business, and doing that in a way carriers can control. That’s why governance isn’t an afterthought at Sureify. It’s built into the foundation, so carriers can adopt AI incrementally, put it to work in real business processes, and expand its role as they gain confidence and trust.”
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