In the dot-com era, free users paid with attention. Ads, banners, tracking, monetisation loops. The information space got crowded and cheap. In the AI era, the currency is trust. And the economics work the same way: when inference, search, browsing, and retrieval all have a cost, product experiences diverge. Save money, and your information space … Read more
The Problem Every In-House Content Team Recognizes You know the tension. Leadership wants more content across more topics and more channels. Your SEO team knows the pages need to cover more entities to compete. Your writers are already stretched. And somewhere in the middle, quality is the thing that quietly gets sacrificed. Most teams try … Read more
Somewhere along the way, blogging got a bad reputation. People started complaining about too much content with not enough substance. Honestly, a lot of brands deserve that criticism. They blog because someone told them to, not because they have anything worth saying. However, the brands that are quietly doing it well are still pulling ahead. … Read more
How the web evolves from pages to memory, and from search to action In 2025 as I was preparing for the G50 Summit, it became obvious that the web was no longer just a place where information is published and retrieved. The web has become a substrate where AI systems build context, connect facts, and … Read more