The flattening has begun. Brand voice is starting to blur. As more companies lean on the same AI tools to generate messaging, the edges will soften until eventually everything just sounds the same. Polished. Safe. Invisible. Scroll LinkedIn for five minutes and it’s obvious. Every founder is “disrupting.” Every update is “AI-powered.” Every product is … Read more
Forget old-school email blasts and A/B tested ad banners that take weeks to optimize. AI marketing campaigns are rewriting how brand growth happens—faster, smarter, and increasingly autonomous. From Shopify stores to Fortune 500 giants, marketers are leaning into AI campaign tools not just for automation, but to unlock entirely new strategies: predictive personalization, real-time content … Read more
Over the break, my family and I were in Vienna, trying to figure out where to eat. My dad pulled out his phone… and instead of opening Google, he opened ChatGPT. He asked ChatGPT to recommend restaurants near our hotel that could handle our group dynamics: my mom was in her no-gluten era, my brother … Read more