Brands

Some baby formula brands contain heavy metals, Consumer Reports says

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Some popular baby formula brands contain heavy metals, including arsenic, lead and PFAS, or “forever” chemicals, according to a new report from Consumer Reports.  The nonprofit consumer advocacy organization found that more than half of the 49 powdered, liquid, and alternative protein and hypoallergenic formulas it tested contained “potentially concerning levels” of harmful contaminants.  “Repeated … Read more

Australia U16 Social Media Ban: Impact on Brands & Strategy

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Australia’s decision to enforce the Under-16 Social Media Ban from December 2025 will have far-reaching consequences across industries and digital marketing. As brands and marketers adjust, the effects on advertising channels, youth engagement, and data-driven campaign planning are already taking shape. Given the increasing reliance on AI marketing strategy and marketing automation platforms, the industry’s … Read more

5 Strategies to Enhance Your Brand’s Online Presence

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Your competitors sit one click away from your customers. Every single day. Standing out online takes more than posting when you remember to. You need a real plan. Most brands try everything at once. They post randomly, chase whatever’s trending, then wonder why nothing works. The brands winning online do five things differently. Here’s what … Read more