A recent class-action lawsuit alleges that David Protein misrepresented the calorie and fat contents in its popular protein bars, a challenge for a company known for catering to health-conscious customers. In the complaint, filed Jan. 23 in the U.S. District Court for the Southern District of New York, three individuals who had bought David bars … Read more
Content teams are under more pressure than ever to publish consistently, maintain quality, and adapt to multiple platforms at once. Artificial intelligence has quickly become part of that equation. AI writing tools can generate outlines, summarize research, and even produce full drafts in seconds. For many organizations, these tools promise speed and efficiency that would … Read more
The air surrounding the conversations we have about AI has shifted in the past few years. We looked at artificial intelligence as some sort of experiment in the past, but now it is a part of our daily lives. Whether you are a writer, educator or marketer, as a professional you will find yourself relying … Read more
Content marketing costs 62% less than traditional marketing and generates nearly three times the leads. That stat gets quoted a lot, usually to convince someone to start a blog. But the pitch skips the harder part, and that’s that most content doesn’t actually do what it’s supposed to do. There’s a lot of content out … Read more
SaaS companies are spending more on content marketing than ever before. Industry data shows that most SaaS businesses invest between 7% and 15% of their annual revenue on marketing activities, and 9 out of 10 use blog posts as a core promotional channel. Yet only 29% of B2B marketers say their content efforts are actually … Read more
Artificial intelligence has changed the content marketing game forever. Marketers can now produce blog posts, social media captions, ad copy, and video scripts in minutes instead of days. The speed is exhilarating, the output is impressive, and the cost savings are undeniable. But there is a growing problem hiding beneath all that efficiency. As AI-generated … Read more
The conversation around artificial intelligence often sounds louder than it feels in practice. Everyone talks about scaling, automation, and efficiency. But a bigger question pops up on strategy decks. Do people actually believe what they are reading anymore? AI entered marketing through convenience. Drafts became faster, ideas appeared without effort, and production cycles shortened overnight. … Read more