Funnel

Boost Blog Leads with Proven CTA and Funnel Tactics

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Almost every business running a successful blog faces a familiar challenge: The site attracts plenty of visitors, but very few of them become leads. This common frustration leaves many marketers wondering what they are missing. After all, investing in content creation pays off only when that content plays a meaningful part in business growth. Addressing … Read more

Common Traits of Content That Supports the Sales Funnel

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Content marketing costs 62% less than traditional marketing and generates nearly three times the leads. That stat gets quoted a lot, usually to convince someone to start a blog. But the pitch skips the harder part, and that’s that most content doesn’t actually do what it’s supposed to do. There’s a lot of content out … Read more