There’s a running joke in marketing that attention is the new scarcity. Click-through rates are eroding, email open rates are sliding, and the average consumer receives thousands of brand messages every single day. Running a campaign that actually gets people to stop, participate, and follow through has never been harder. That’s why more marketers are … Read more
For most of the last decade, fraud prevention worked roughly like this: someone on your team noticed a pattern, a rule got written, the rule caught that pattern, and then fraudsters found a way around it. Repeat indefinitely. The whole model was reactive by design. It could only catch what it had already seen. And … Read more
BEIJING — Young people in China hoping to boost their chances of success have a new digital good luck charm: American reality TV star Kris Jenner. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. Gen Z social media users are channeling the wealthy Kardashian-Jenner matriarch’s “momager” energy to … Read more
WASHINGTON — As they fled an Iranian missile strike, some Israelis with Android phones received a text offering a link to real-time information about bomb shelters. But instead of a helpful app, the link downloaded spyware giving hackers access to the device’s camera, location and all its data. The operation, attributed to Iran, showed sophisticated … Read more
Businesses face ongoing pressure to achieve measurable marketing results while reducing manual effort and resource expenditure. A digital marketing AI platform provides the necessary technology to automate, optimize and align every aspect of marketing. Whether for small teams or global enterprises, this new generation of AI-driven tools transforms how organizations conceptualize their plans, execute them … Read more
A growing number of social media users, including foreigners, are facing charges in the United Arab Emirates under the Gulf state’s broad cybercrime laws for sharing or possessing digital content that depicts or comments on the impact of ongoing Iranian attacks, the advocacy group Detained in Dubai has warned. The arrests highlight the strict regulations … Read more
Elon Musk is planning to launch a new payments platform, called XMoney, in beta form to select users in April. In announcing a planned partnership between XMoney and Visa more than a year ago, then X CEO Linda Yaccarino referred to the platform as a so-called “Everything App” — a reference to the kind of all-in-one digital … Read more
The world of marketing is rapidly shifting toward digital transformation powered by artificial intelligence. Businesses of all sizes now face mounting pressure to develop effective strategies, scale content production and achieve measurable results. As companies look for solutions that reduce effort without sacrificing quality, they discover a host of digital marketing AI platforms designed to … Read more
As the investigation into Nancy Guthrie’s disappearance continues with no suspect publicly identified and challenges with DNA evidence, experts may turn to digital forensics. Authorities have said little about digital evidence in the case, but one leading expert has no doubt that whoever is responsible for the 84-year-old’s disappearance left a digital trail. “People forget … Read more
In 2026, a portfolio gets you interviews faster than a long list of “skills.” Employers want to see proof that you can plan a campaign, set up tracking, write copy, and report results like a junior marketer would. Guided projects make it easier by giving you a clear finish line. The five courses below are … Read more