Do you think of tools such as OpenAI’s Codex or Anthropic’s Claude Code as developer tools, built only for writing software? Not the case. A recent project at SmarterX shows how these tools can be repurposed for one of the most common (and tedious) marketing tasks: making sense of messy data.
The 2026 State of AI for Business Report surveyed more than 2,100 professionals, 84% of whom work at B2B organizations and about a third of whom are marketers. This makes this one of the most relevant datasets for B2B professionals trying to understand where AI is taking their profession.
Over the years, I have employed and worked with hundreds of young marketers. Some came straight out of university. Some were interns. Some had completed a short course and were desperate for someone to give them a chance. Some were naturally creative but had no commercial discipline. Others were brilliant with analytics but had no … Read more
The search for the best AI software for marketers can feel overwhelming. With new tools arriving each month and everyone promising market-leading results, it’s hard to know what matters and what does not. Marketers, business owners and even agency teams want the same thing: What actually works. Rather than chase the latest trend, many now … Read more
Anthropic’s Claude Fable 5 has changed the field for marketers seeking smarter tools. Marketing teams face rising pressure to deliver more relevant campaigns, measure ROI and understand their audiences better. Since its launch on June 9, 2026, Claude Fable 5 has redefined what AI for marketers means. Rather than another headline generator, it acts as … Read more
New research from SmarterX surfaced not just where B2B marketers are in their AI journey but how they feel about it.
AI tools are not replacing marketing. They are redistributing work. The shift is not about doing everything faster. It is about deciding what should be automated and what should remain human-controlled. The difference shows up in quality, positioning, and long-term performance. The tools below reflect how marketing workflows are actually structured in 2026. Each one … Read more
If you’ve worked in content marketing or SEO you already know the issue. AI can help to write drafts faster, but it still results in that overly smooth, perfectly balanced, paltry generic voice that feels like content put together, not written. That explains why AI humanizers are now part of the real workflow of many … Read more
There’s a running joke in marketing that attention is the new scarcity. Click-through rates are eroding, email open rates are sliding, and the average consumer receives thousands of brand messages every single day. Running a campaign that actually gets people to stop, participate, and follow through has never been harder. That’s why more marketers are … Read more
The potential of artificial intelligence has reached a pivotal point in marketing strategy development. Professionals from all sectors understand the pressures of maintaining a competitive edge. Today, creating a comprehensive marketing plan requires more than traditional approaches. AI-driven solutions enable organizations to design, execute and measure impactful strategies in minutes. Navigating today’s landscape demands faster … Read more