Most demand generation advice is written for companies with a broad addressable market. Cast wide, nurture at scale, convert the few who are ready. But what happens when your product isn’t built for everyone? When your ICP is an IT manager at a small business or a sysadmin overseeing a handful of remote offices, someone … Read more
Our 2026 State of AI for Business Report surveyed more than 2,100 business professionals, including nearly a third who are marketers and 84% who work for B2B organizations.
Respondents said 41% of their organizations describe their AI momentum as inconsistent or siloed. More than half of individual professionals have moved past experimentation, yet their organizations haven’t caught up.
The 2026 State of AI for Business Report surveyed more than 2,100 professionals, 84% of whom work at B2B organizations and about a third of whom are marketers. This makes this one of the most relevant datasets for B2B professionals trying to understand where AI is taking their profession.
Complex B2B software is rarely purchased through a simple, linear funnel. Enterprise buyers don’t just move from awareness to interest to demo; they actively investigate claims, gather evidence, compare external signals, assess technical fit, evaluate implementation risk, and work internally to build consensus. In reality, the journey looks far less like a funnel and much … Read more
More Channels Are Creating More Complexity SaaS buyers now move through many discovery paths before they speak to sales. They may see a LinkedIn post, ask for an AI tool for vendor comparisons, read review sites, visit comparison pages, search alternatives, download a report, and talk to peers. A company can influence the buyer several … Read more
New research from SmarterX surfaced not just where B2B marketers are in their AI journey but how they feel about it.
Artificial intelligence (AI) is changing just about everything that you know about the world, especially when it comes to the business world. AI search traffic has grown by 527% year-over-year and over 75% of companies are using or exploring AI. It is speeding up processes and making content strategy and brand visibility feel easier to … Read more
Most B2B messaging fails quietly. Not because the product is wrong or the audience doesn’t care – but because the communication itself doesn’t leave a mark. Decision-makers move on, inboxes fill up, and your carefully crafted message disappears into the noise. The problem isn’t effort. It’s psychology. Understanding how the brain processes, retains, and acts … Read more
When you look at Skale and MADX Digital side by side, the pitch sounds almost identical. Both talk about pipelines. Both talk about MRR. Both claim to go beyond vanity metrics. But dig deeper and real differences emerge. Differences that matter when you’re deciding where to invest a $5,000 to $20,000+ monthly retainer.This comparison breaks … Read more
For enterprises and agencies, finding the right B2B marketing strategy platform is now a top priority for growth-oriented decision-makers. As digital markets become saturated and customer journeys extend across more touchpoints, leveraging AI marketing tools for business stands as a force multiplier. These innovations address both growth ambitions and operational efficiency, influencing marketing planning software … Read more