Plenty of businesses consider AI language models to be the next breakthrough for marketing. With platforms like Claude now generating campaign ideas, emails and copy at scale, the temptation is real to ask: Can Claude do marketing strategy? Rather than cutting costs and simplifying agency processes, relying on such tools for true marketing strategy delivers … Read more
AI company Anthropic announced Tuesday that it is moving its popular Claude Cowork agent to the cloud, making it accessible to users from multiple devices, and able to perform tasks even when the devices are not online. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. Cowork is a … Read more
Artificial intelligence has transformed how companies approach digital marketing, especially for strategy development and content creation. Tools like ChatGPT and Claude offer businesses fast access to marketing ideas. Many brands now rely on these AI platforms to power their campaigns. However, an urgent question arises: Are ChatGPT and Claude giving your competitors the same marketing … Read more
AI has fundamentally changed how businesses approach their marketing strategy. Tools like Claude can generate creative ideas and deliver polished content drafts at scale. However, when businesses ask whether Claude can automate marketing or replace marketing strategy software, the answer remains more nuanced than some might hope. True marketing strategies demand a deep understanding of … Read more
SAN FRANCISCO — The Trump administration has lifted restrictions on artificial intelligence company Anthropic’s latest versions of its Claude chatbot, ending a weekslong ban tied to cybersecurity concerns. Anthropic said Tuesday night that its AI model called Claude Fable 5 is now widely available. It’s also restoring access to its most powerful model, Mythos 5, … Read more
Artificial intelligence giant Anthropic said Tuesday the federal government has lifted a set of restrictions on its powerful Claude Fable 5 and Mythos 5 models, resolving a weekslong dispute between the Trump administration and the AI company. Anthropic said in a social media post that it will begin restoring access Wednesday. Commerce Secretary Howard Lutnick wrote … Read more
A founder of global gaming company Ubisoft, maker of Assassin’s Creed, was killed in a plane crash in western France, authorities said Saturday. The twin-motor Cessna 421 carrying Claude Guillemot and a flight instructor crashed Friday evening near La Baule airport on the Atlantic coast, Mayor Franck Louvrier said in a statement. Both were licensed and experienced pilots. The … Read more
Anthropic’s Claude Fable 5 has changed the field for marketers seeking smarter tools. Marketing teams face rising pressure to deliver more relevant campaigns, measure ROI and understand their audiences better. Since its launch on June 9, 2026, Claude Fable 5 has redefined what AI for marketers means. Rather than another headline generator, it acts as … Read more
Anthropic, the artificial intelligence company behind the Claude chatbot, said Monday it has confidentially filed for an initial public offering. “This gives us the option to go public after the SEC completes its review. The proposed initial public offering will depend on market conditions and other factors,” the company said in a statement. —This news … Read more
Claude Lemieux’s brain is being donated to the Boston University CTE Center to research the long-term effects of repetitive brain injuries, his family said Saturday in a statement released by daughter Claudia Lemieux Bishop. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. Lemieux died of suicide at age … Read more