evoked

Starbucks struggles to quell outrage over ‘Tank Day’ ad campaign that evoked massacre in South Korea

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Even President Lee Jae Myung has weighed in, saying in a post on X last week that he was “outraged by this inhumane and disgraceful behavior by profiteers who deny the values of the South Korean community, fundamental human rights and democracy.” The marketing misfire comes at a sensitive time politically, as South Korea prepares … Read more

South Korean Starbucks boss apologizes anew for ad campaign that evoked massacre

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Seoul, South Korea — South Korean retail tycoon Chung Yong-jin on Tuesday issued his second apology in two weeks as Starbucks’ local operation faced a backlash over a recent marketing campaign that was widely perceived as mocking victims of a bloody military crackdown on pro-democracy protesters in 1980. Chung, chairman of Shinsegae Group, which owns … Read more