Facebook designed an app for teens called Bell but never launched it, court records reveal

In 2018, as Facebook sought to expand its global footprint, the company considered launching a separate app for teens called Bell, which would have been built around their high schools, offering forums where students could discuss sports teams, school events or what they overheard in the hallway, a new court filing shows. The company intended … Read more

3 pro tips for setting up Facebook CAPI – Tomi.ai

Facebook Conversions API helps connect offline purchases with paid traffic users, measure the conversion of custom events, and bypass some cookie blockers. This is the first (and free) step towards improving the quality of leads from paid channels: 1. Set up the Facebook CAPI via code (not GTM) You can set up Facebook CAPI either … Read more