Meta, the parent company of Facebook and Instagram, is failing to stop some con artists who repeatedly buy ads on the platforms to target seniors with scams, according to a new report. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. The report is due to be released on … Read more
In 2018, as Facebook sought to expand its global footprint, the company considered launching a separate app for teens called Bell, which would have been built around their high schools, offering forums where students could discuss sports teams, school events or what they overheard in the hallway, a new court filing shows. The company intended … Read more
Facebook Conversions API helps connect offline purchases with paid traffic users, measure the conversion of custom events, and bypass some cookie blockers. This is the first (and free) step towards improving the quality of leads from paid channels: 1. Set up the Facebook CAPI via code (not GTM) You can set up Facebook CAPI either … Read more