FanOut

Query Fan-Out: AI Search’s Most Critical Mechanism | NoGood

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If you’re optimizing for AI search without understanding query fan-out, you’re fighting blind. Here’s everything marketers need to know about how modern search engines actually retrieve and rank content in 2025. We’ve spent the last eight months analyzing millions of AI search results across ChatGPT, Google’s AI Mode, Perplexity, and Gemini. The single most important … Read more

Visual Fan-Out: Make Your Products Discoverable in AI Mode

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We have spent the last year talking about query fan-out (and to be honest, we still are): the moment when Google’s AI Mode takes a single question, decomposes it into sub-questions, runs many searches in parallel, then synthesizes an answer with links. Google describes this explicitly as issuing “multiple related searches concurrently across subtopics and … Read more