For many brands, a GEO agency no longer feels like an experiment. As generative search becomes embedded in how people discover, compare, and decide, GEO services are moving from “interesting” to operationally relevant. That shift raises a real question inside marketing teams: is working with a GEO agency now a necessity, or can an in-house … Read more
You might have heard that SEO is dead and that the only thing you have to care about now is GEO. Well, in reality, this is far from the truth. In fact, the whole SEO vs. GEO battle shouldn’t be a battle at all. Because GEO can only work when it’s built on top of … Read more
GEO KPIs tend to surface right after a very familiar moment: you’ve decided to invest in GEO, aligned stakeholders, and started adapting content for generative search. And then someone asks the follow-up question: how are we actually going to measure this? Visibility inside generative answers, citations in AI summaries, and brand inclusion without clicks all … Read more
If you’re running an agency and advising brands/clients or AI visibility, you’ve probably felt the tension already. Everyone agrees that generative engine optimization matters. Few agree on what GEO service pricing should actually look like. We’re at an inflection point. AI-driven search experiences are reshaping discovery, trust, and decision-making at speed. McKinsey estimates that generative … Read more
Fair warning: I’m about to sound like a broken record, but I have to intro this article somehow. We all know the power of AI search (and if you don’t, you better catch up to the 37% of consumers who start searches with AI instead of Google). And when a new search surface appears (and … Read more
How much has AI really changed the marketing and agency industry in the past five years? The answer: completely. From all kinds of creative production to audience targeting, digital marketing agencies worldwide redefined (no doubt) their operating models around AI-first systems. So much so that some of them recreated themselves as an AI agency. This … Read more