How to Build a Joy-Centric Brand Identity in an Automated World

Brand marketing today is a completely different animal from what it was just five years ago, with AI tools like StoryLab.ai enabling marketing teams, no matter how small, to create dynamic, engaging content that tells unique, brand-specific stories in seconds. That does not mean leaving everything to automation; you, the business owner, startup founder, or … Read more

‘The Housemaid’ author Freida McFadden reveals her true identity

Your favorite mystery writer has been keeping her own secret for over a decade. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. Freida McFadden — the author who has penned a number of thrillers, including “The Housemaid” — revealed in an interview with USA Today that she has … Read more

Democrats face an identity crisis over taxes: From the Politics Desk

Welcome to From the Politics Desk, a daily newsletter that brings you the NBC News Politics team’s latest reporting and analysis from the White House, Capitol Hill and the campaign trail. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. In today’s edition, Sahil Kapur digs into an emerging … Read more

Deepfake demonstration shows sophistication of AI editing tools scammers use to commit identity theft

Artificial intelligence is rapidly transforming the landscape of fraud, making it easier than ever for scammers to impersonate real people, create fake identities and replicate legitimate websites, according to cybersecurity experts and a demonstration conducted by CBS News California Investigates. From identity theft involving rideshare drivers to fake businesses created to secure bank loans and … Read more

Deep fake demonstration shows sophistication of AI editing tools scammers use to commit identity theft

Artificial intelligence is rapidly transforming the landscape of fraud, making it easier than ever for scammers to impersonate real people, create fake identities and replicate legitimate websites, according to cybersecurity experts and a demonstration conducted by CBS News California Investigates. From identity theft involving rideshare drivers to fake businesses created to secure bank loans and … Read more

Man who ordered ballots without consent found guilty of fraud and identity theft

MADISON, Wis. — A jury convicted a Wisconsin man of election fraud and identity theft for requesting the ballots of Republican state Assembly Speaker Robin Vos and Democratic Racine Mayor Cory Mason without their consent. Jurors in Racine County on Tuesday found Harry Wait guilty of two misdemeanor election fraud charges and one felony identity … Read more

Iowa bars local gender identity protections after rolling back its civil rights code

DES MOINES, Iowa — A new Iowa law bans local nondiscrimination protections on the basis of gender identity after the state became the first in the U.S. to rollback its civil rights code last year. The preemption law took effect Tuesday, as soon as Republican Gov. Kim Reynolds signed it. It prevents cities and counties … Read more

Mounting claims of identity theft by Uber drivers raise passenger safety concerns

An investigation by CBS News California Investigates has uncovered mounting allegations that stolen identities are being used to create fraudulent Uber driver accounts, raising questions about passenger safety and the company’s driver verification process. California has more rideshare drivers than any other state, more than 800,000 as of late 2025, according to state data. But … Read more

Mounting claims of identity theft involving fake Uber accounts raise passenger safety concerns

An investigation by CBS News California Investigates has uncovered mounting allegations that stolen identities are being used to create fraudulent Uber driver accounts, raising questions about passenger safety and the company’s driver verification process. California has more rideshare drivers than any other state, more than 800,000 as of late 2025, according to state data. But … Read more

NASA reveals identity of astronaut who suffered medical incident aboard ISS

Fincke, Cardman, Yui and Platonov had been living and working aboard the International Space Station since early August and were originally expected to stay at the orbiting outpost until late February. Instead, top NASA officials and the agency’s chief health and medical officer opted to bring the astronauts back to Earth a week after the … Read more