Marketing

Maximizing Marketing Success with Dashboards

by

Many businesses aim to elevate their marketing efforts but often struggle with bridging the gap between strategy and execution. Integrating a modern marketing dashboard can shape how organizations achieve their goals and navigate challenges in day-to-day operations. With digital transformation reshaping industries, an advanced dashboard is less of a luxury and more of a necessity. … Read more

AI Generated Animated Videos for SaaS Marketing

by

These AI generated animated videos are transforming how SaaS companies communicate value. By leveraging AI animation video production, brands can streamline content creation, reduce costs, and scale output efficiently. Advanced AI powered video creation enables motion graphics, character animation, and explainer videos to be generated at unprecedented speed. SaaS marketers face a constant demand for … Read more

Media Mix Models’ Flawed Seasonality | Marketing Evolution

by


Marketing decision-making relies on media mix models to efficiently allocate resources across advertising media channels. However, traditional approaches often overlook factors such as seasonality and demographics, leading to inaccurate assumptions and suboptimal strategies. In this blog post, we will explore the flaws of current methods and generative attribution. We will also showcase Marketing Evolution’s innovative methodology, which addresses these challenges directly, providing a more precise and impactful solution.

Read more

AI & Traditional Marketing Working Together

by

Marketing teams hear about artificial intelligence every day, yet many still rely on spreadsheets, whiteboards and intuition. That gap creates confusion and sometimes anxiety because people fear replacement instead of support. The real opportunity sits in combining human judgment with intelligent tools in a practical way. When you integrate both sides with structure, you reduce … Read more

Rethinking Model Accuracy: Beyond Model Fit | Marketing Evolution

by


For ages, achieving optimal model accuracy has been revered as the ultimate goal, with marketers relying on model fit as the benchmark for discovering the ideal equation that harmonizes with their data. However, what if there’s a deeper layer to model accuracy beyond mere numerical alignment? What if we challenge conventional wisdom and explore alternative dimensions of accuracy that transcend traditional models?

Read more

Why Most SaaS Companies Get Content Marketing Wrong

by

SaaS companies are spending more on content marketing than ever before. Industry data shows that most SaaS businesses invest between 7% and 15% of their annual revenue on marketing activities, and 9 out of 10 use blog posts as a core promotional channel. Yet only 29% of B2B marketers say their content efforts are actually … Read more

AI Agency Types 2026: The 4 Models Redefining Marketing and Automation

by

When you hear terms like AI-first service, AI marketing, AI-powered service, AI creative, or AI automation agency, do they all mean the same thing? (And we have blogs about each one, as different topics.) At first glance, the terminology appears to be a collection of acronyms. However, for marketers and digital marketing agencies making decisions … Read more

How AI Is Reshaping Content Marketing – Why Authenticity Matters

by

Artificial intelligence has changed the content marketing game forever. Marketers can now produce blog posts, social media captions, ad copy, and video scripts in minutes instead of days. The speed is exhilarating, the output is impressive, and the cost savings are undeniable. But there is a growing problem hiding beneath all that efficiency. As AI-generated … Read more

Pubblicità su ChatGPT: come cambierà il marketing digitale con gli annunci

by

  L’annuncio ufficiale di OperAI ha acceso i riflettori su una svolta epocale per l’intelligenza artificiale generativa: ChatGPT avrà la sua prima forma di pubblicità integrata. La notizia, diffusa a gennaio 2026, segna un nuovo capitolo nel modo in cui l’AI può diventare non solo uno strumento di assistenza, ma anche un canale di comunicazione … Read more