Polymarket told CBS News that it is auditing its promotional content after a Wall Street Journal investigation found the prediction market paid online content creators to produce videos that the newspaper said falsely showed customers winning a total of $1.9 million. The WSJ’s findings, published Saturday, are based on interviews with social media content creators … Read more
Most marketers have heard of automation, but a new term is gaining momentum: autonomous marketing. The distinction between marketing automation and autonomous marketing is vital for businesses aiming to improve performance and efficiency. As artificial intelligence gains ground in marketing software, understanding these two concepts determines the difference between simply doing things faster and truly … Read more
Running all your marketing in one place is something that every marketing professional dreams of. Yet, bringing every function into a single AI marketing operations platform can overwhelm even seasoned leaders. The idea sounds perfect: A single place to develop marketing strategies, manage projects, create and publish content, execute campaigns, monitor customer interactions, analyze data … Read more
The Real Cost of the “Too Many Hats” Problem Walk into a lean small or medium sized marketing team today and you’ll see the same thing: one or two people trying to do everything. A marketing manager at a mid-sized company often wears five hats. On any given Tuesday, they are the copywriter, the social … Read more
Email marketing keeps evolving as businesses search for more effective ways to connect with audiences and drive results. Artificial intelligence, or AI, now plays a leading role in shaping how marketers develop strategies, create content and manage campaigns. Its influence is wide, changing familiar processes and opening new possibilities for anyone looking to refine their … Read more
Email marketing keeps evolving as businesses search for more effective ways to connect with audiences and drive results. Artificial intelligence, or AI, now plays a leading role in shaping how marketers develop strategies, create content and manage campaigns. Its influence is wide, changing familiar processes and opening new possibilities for anyone looking to refine their … Read more
Email marketing has always been a numbers game: open rates, click-through rates, conversions. What’s changed is how those numbers get better. Artificial intelligence has moved from a buzzword to a working part of email marketing software, helping marketers send smarter campaigns without doing more manual work. This guide breaks down what AI email marketing actually … Read more
Every year, the expectations for effective marketing strategy move higher. By 2026, a modern marketing strategy will do far more than set a brand direction or select a few digital channels. Businesses need to connect their marketing approaches to business objectives, technology, audience insight and performance metrics. With AI marketing strategy and powerful platforms now … Read more
Complex B2B software is rarely purchased through a simple, linear funnel. Enterprise buyers don’t just move from awareness to interest to demo; they actively investigate claims, gather evidence, compare external signals, assess technical fit, evaluate implementation risk, and work internally to build consensus. In reality, the journey looks far less like a funnel and much … Read more
More Channels Are Creating More Complexity SaaS buyers now move through many discovery paths before they speak to sales. They may see a LinkedIn post, ask for an AI tool for vendor comparisons, read review sites, visit comparison pages, search alternatives, download a report, and talk to peers. A company can influence the buyer several … Read more