The biggest shift in digital advertising since social media… and it’s barely getting started. For a while, ChatGPT felt like the last clean corner of the internet. No ads, no sponsored results, no brand trying to wedge itself between you and an answer. Just a conversation. That officially ended in January 2026. On January 16, … Read more
When it comes to the AI search landscape, there is no “even playing field.” Like any industry with big investments, it’s all shaped by deals. When a brand asks why their YouTube content shows up in Perplexity but not ChatGPT, or why their X posts appear in Grok but nowhere else, the answer isn’t algorithmic … Read more
AI models don’t read content the way humans do. They don’t watch your videos. They don’t scroll your feeds. They don’t absorb the ~vibe~ of your Instagram aesthetic, or feel the energy of your TikTok. They extract. They pull structured information from text (transcripts, captions, metadata, descriptions) and use that extracted material to construct answers. … Read more
If you’ve been in the digital marketing space for long enough, you’ve seen the rules rewrite themselves more than once. The shift from last-click attribution to multi-touch models. The rise of programmatic, agentic buying. The slow death of third-party cookies. Each wave reshaped what it means to spend a marketing dollar intelligently. Well, we’re in … Read more
The way we find information online is simply not the same anymore. Traditional search engines with their familiar blue links are being rapidly supplemented (and in some cases, replaced) by AI answer engines that deliver direct, personalized responses to user queries. ChatGPT now serves over 900 million weekly active users, Perplexity handles more than 100 … Read more
The way we find information online is simply not the same anymore. Traditional search engines with their familiar blue links are being rapidly supplemented (and in some cases, replaced) by AI answer engines that deliver direct, personalized responses to user queries. ChatGPT now serves over 900 million weekly active users, Perplexity handles more than 100 … Read more
The advent of OpenAI Ads has provided just another shake up in the ever-turbulent world of marketing this decade. Each time something new comes along, we (marketers) collectively fear for the changes that will come along with it. But what if I told you that this time it was different? What if I told you … Read more
Here’s a truth bomb: the search landscape is not what it was two years ago (or even one year ago, if you were a little slow to the game, no offense). Not even close. AI Overviews have solidified their positions at the top of Google SERPs. ChatGPT and Perplexity are actively routing purchase decisions. ChatGPT … Read more
If you’re here because you typed “Writesonic review” into Google, you’re in the right place. If you’re here because you read Writesonic’s recent article about Goodie… well, so did we. Since Writesonic recently published its own take on Goodie, we thought it was worth sharing our perspective as an agency that works closely with the … Read more
There’s an epidemic weighing heavily on all of us today: distrust of the internet. From the launch of Sora to Nano Banana Pro, it has become increasingly difficult for people to distinguish between false narratives and reality on our screens. It’s a scary thought, that we can no longer fully trust what we see, hear, … Read more