Fair warning: I’m about to sound like a broken record, but I have to intro this article somehow. We all know the power of AI search (and if you don’t, you better catch up to the 37% of consumers who start searches with AI instead of Google). And when a new search surface appears (and … Read more
Conversion Rate Optimization (CRO) is the process of systematically improving a website, landing page, or user journey to increase the percentage of visitors who complete a desired action; whether that’s signing up, booking a demo, or making a purchase. In the case of growth marketing, CRO is the heartbeat of performance. You can run the … Read more
Did you know that if you’re a podcaster, musical artist, SoundCloud-turned-Spotify-rapper, or even any old Spotify nerd, it’s possible to increase your visibility in Spotify? It’s called Spotify SEO, and, not to burst your bubble, but it’s a more common strategy than you think. Social and AI search have already taken over. 67% of Gen … Read more