The Justice Department is investigating the National Football League to determine whether the league has used anticompetitive tactics that harm consumers, sources told CBS News. A government official familiar with the matter said the probe is about affordability for consumers and creating an “even playing field for providers.” The Wall Street Journal first reported that the DOJ … Read more
Understanding how to measure ABM ROI AI has never been more pivotal for brands pursuing strategic growth and competitive advantage. Modern account-based marketing (ABM) platforms powered by artificial intelligence offer a wealth of capabilities that promise returns. However, realizing and quantifying those benefits requires a clear grasp of the right metrics and methodologies. Marketers now … Read more
Within the space of 24 hours, tech giant Meta lost two landmark court cases in two states related to the alleged harms of social media for children. In a Los Angeles lawsuit, a jury found Wednesday that Meta and YouTube’s negligent designs of their social media were a substantial factor in causing harm to the … Read more
B2B marketers face ongoing pressure to achieve measurable results with limited time and resources. As market trends shift, competition sharpens and budgets come under scrutiny, teams need tools that deliver maximum impact while minimizing manual intervention. More companies aim to boost organic reach and fill pipelines with high-quality leads, making the right use of technology … Read more
According to an estimate, there are around 5.66 billion active social media users. They scroll through posts and watch videos. However, social media platforms are not only for fun. They can also help you grow a business. Today, many brands build their audience on social media. A strong social profile can bring traffic, leads, and … Read more
SANTA FE, N.M. — Jurors in a bellwether trial about the impacts of social media on teenagers and children on Wednesday watched a deposition of Meta CEO Mark Zuckerberg that explores what the architects of Facebook and Instagram knew from internal research about the negative experiences by young users and how the company responded since … Read more
Paramount Skydance plans to combine Paramount+ and HBO Max into one streaming service after it officially takes over Warner Bros. Discovery, the company’s top executive announced Monday. “We do plan to put the two services together, which today gives us a little over 200 million direct-to-consumer subscribers,” Paramount Skydance CEO David Ellison said during an … Read more
AI video generation has gone from a novelty to a core creative tool in just a couple of years. What used to require expensive cameras, editing software, and hours of post-production can now happen in minutes with a text prompt and a single image. But with so many platforms available, choosing the right one is … Read more