Common Traits of Content That Supports the Sales Funnel

Content marketing costs 62% less than traditional marketing and generates nearly three times the leads. That stat gets quoted a lot, usually to convince someone to start a blog. But the pitch skips the harder part, and that’s that most content doesn’t actually do what it’s supposed to do. There’s a lot of content out … Read more

A tale of two beers: Spending at bars is on the rise, while retail alcohol sales are falling

In the battle of bars vs. liquor stores, the bars appear to be winning. New data released this week by Bank of America found that drinking at bars is on the rise even as alcohol consumption is on the decline. Alcohol spending as a share of overall expenditures sits around a roughly 40-year low, according … Read more

These are the sales we’re most excited for this week: First Aid Beauty, Nutribullet, Breville and more

With winter still going strong, now is the perfect time to cozy up in your space, and retailers are offering deals on everything you need. You can shop deals on some of our favorite affordable pillows from Beckham Hotel Collection, along with plush and cozy throw blankets from UGG. You can also up your appliance … Read more